A Million Businesses – Nobody Worth Referring To

Posted by idawrites on April 13, 2010 in Business, Rant |

I never thought I’d see the day when NOBODY “knows somebody” locally that they would dare send their friends and family to.  Yet, here I am.  Over the course of the last several years, I’ve had a need for dozens of different service providers in our area and haven’t been able to find one solid referral from my (extensive) personal network.

I shouldn’t have to go to Angie’s List or Kudzu to get a referral to a business down the street.  We should be able to ask our neighbors, friends, parents of our children’s friends, and the person in line next to us at Kroger.  When you specifically go looking for quality local businesses to spend your money, it should NOT be this damned hard!

Not once have I had someone say “Oh, you have to go to my … salon, mechanic, contractor, dentist… they’re so great!”  The warmest suggestion I’ve found in all this time has been “well, I’ve never had x done, but they do ok with y… I guess you could try there”.  Trust me folks, if the highest recommendation you’ve got going for you is “I guess they’re ok”, I’m gonna keep looking!

When did the world at large decide that receiving substandard quality of work and service is just something you have to put up with unless you do it yourself?  What the hell kind of sense does that make?  “Here, I know you just filed the skin off my knuckles while you were doing my nails, but please take my $45 PLUS TIP to make up for the trouble of having to clean my blood off your equipment.  See you in 2 weeks!” ????????

If I have to have screwed up fingernails, scary eyebrows, and a broken porch railing for the rest of my life, I will not spend any more money on shitty service from people who are phoning it in at work.

Local Small Business Owners… listen up… we’re out here.  We have money to spend on the services you provide.  We WANT to be able to refer you to our friends and become loyal repeat customers.  We WANT to be able to say “why yes, I do have a fantastic mechanic, nail salon, tax person, dog walker, lawn service…”  We just can’t find you (or you’re one of the ones doing a CRAPPY JOB).  Give us reasons to refer you to our network and we’ll love you forever.

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