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One Hour With Teri Gault – Generics Impact on Couponing

Posted by idawrites on August 20, 2008 in Coupons, Grocery Game, Interview |

This is the 3rd question from my interview with Teri Gault, the founder and CEO of The Grocery Game and TeriToday.com.

I’ve seen several news articles recently about a significant increase in shoppers opting for store brands or generics. How do you see this impacting the availability of good coupons and deals for name brand items?

I haven’t really seen anything about that. I do know more stores are rolling out private label brands, but you use The Grocery Game and know that with The List and coupons you are consistently getting far better deals on name brand items than the store brands.

I really do like the store brands for organics and health foods. I stockpile lots of Muir Glen and Cascadian Farms products, but when I shop for organics that I don’t already have stock piled, the store brands are usually good buys.

I used to only buy generics. Even shopping for the store brands, I ended up spending $250 to $300 a week to feed our family. Now that I use The Grocery Game and other blogs and message boards, I don’t pay full price for anything and have cut our costs down to less than $100 a week.

Do you use private store brands? Are you finding the deals on them to be as good as shopping with coupons or shopping sales?

Question Four: Teri’s Tips

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